Matthew Bush Promoted to CEO of Hirebotics
Hirebotics CEO Matthew Bush has been appointed chief executive officer of Hirebotics, LLC, effective February 20. Bush succeeds co-founder Rob Goldiez, who is retiring after more than a decade of leadership at the collaborative robot (cobot) solutions provider serving the metal fabrication industry.
Since launching Hirebotics in 2015 with Goldiez, Bush has overseen electro-mechanical product development, manufacturing operations, and customer success initiatives. Under his operational leadership, the company’s Beacon™-powered cobot welding and cutting systems have been deployed in fabrication shops worldwide.
Prior to Hirebotics, Bush held senior leadership roles within IDEX Corporation companies and The Scott Fetzer Company. He led operational improvement initiatives as a Master Black Belt, Director of Operations, and Director of Global Engineered Solutions. Bush earned an MBA from the University of Florida’s Warrington College of Business and a master of arts degree in industrial technology from the University of Northern Iowa.
“This transition comes at a time of strong momentum for Hirebotics, and the opportunities ahead of us are tremendous,” Bush said. “Skilled welders are in short supply, the cobot market continues to see rapid growth, and fabrication shops of every size need tools that help them do more with the talented people they do have. Our no-code, app-based approach to cobot applications is solving that problem every day, and we’re just getting started.”
Goldiez’s Tenure Includes Multiple Innovations and Awards
Goldiez played a central role in transforming Hirebotics from a startup concept into a recognized leader in cobot welding and fabrication automation. During his tenure, the company secured early-stage funding in 2017, launched its flagship Cobot Welder powered by Beacon in 2021, and earned Universal Robots’ Global OEM of the Year award multiple times.
From the beginning, Goldiez championed the belief that robots should be hired like people and that automation should empower welders rather than replace them. That philosophy became foundational to the company’s identity and market positioning.
“Rob’s impact on Hirebotics and on the broader cobot industry cannot be overstated,” Bush added. “He built this company on the principle that automation should include people, not replace them. That philosophy is at the heart of everything we do, and I’m honored to carry it forward. On behalf of the entire Hirebotics team, I want to thank Rob for his partnership, his leadership, and his friendship over these past eleven years.”
About Hirebotics
Founded in 2015 and headquartered in Nashville, Tenn., Hirebotics designs and builds collaborative robot solutions for the metal fabrication industry. The company’s Cobot Welder, Cobot Cutter, and Cobot Painter—powered by its proprietary Beacon platform—enable welders and fabricators to automate without programming. Hirebotics is a Universal Robots OEM partner, a FANUC ASI, and a multiple-time recipient of Universal Robots’ Global OEM of the Year award.
