CSV Appoints New Manager
CSV Marketing, Inc. (Vermilion, OH), a manufacturers’ representative agency offering a diverse array of high quality industrial tools and equipment for general fabrication, welding and safety operations, has appointed Beck Oberholtzer as their regional and marketing manager. His responsibilities include marketing, where he will spearhead a website refresh, including an e-commerce component and digital marketing tactics; sales, where he will work with national accounts and expanding relationships with smaller distributors; and operations, where he will lead the initiative to implement a new CRM system.
“By the year 2020, more than 80 percent of business decision makers will be younger than 25 years old, so we recognize that our business is changing with different triggers and ways of connecting,” stated Bill Via, the president of CSV Marketing. “Beck’s background and youthfulness will be the genesis for a new way of looking at our business and will be applied to the future of the company.”
“I’m thrilled to help lead in a direction that will address the needs of the changing demographics of our customer base,” said Oberholtzer. “As a company, we need to completely understand both our distributors and our end users and the platforms that they are using to find solutions and buy products.” Prior to joining the company, Oberholtzer worked in the enterprise software industry sector, where he was the manager of inside sales at Flexera Software. He earned his bachelor’s degree in finance from Miami University (Oxford, OH) and resides in Vermilion, OH, with his wife Jordan. In his spare time, he enjoys golfing, boating, tennis, landscaping and spending time with family.
