Cosen’s Family Approach Creates a Sense of Belonging for Every Customer

By Rachel Duran

At typical training and open house events, attendees receive hands-on training on products and machinery, among other activities. In June, at its North American headquarters in Charlotte, N.C., Cosen Saws North America (Cosen) challenged attendees with “sabotaged” machines for troubleshooting exercises on its line of band saw products.

On one day of the training, while attendees were at lunch, the Cosen staff purposely sabotaged the machines on display so that attendees could spot and troubleshoot issues in real time, working side-by-side with the Cosen staff to guide them through solving the challenges.

That training not only helps enlighten those who might not have had a solid grasp on the saws but also solidifies the knowledge of those with years of experience, noted Hayden Peterson, marketing manager, Cosen Saws North America.

When Cosen held its first training and open house event in 2018 there were nearly 30 attendees; the 2025 five-day event attracted 140 people. The record-breaking attendance at the training and open house even, which began on Sunday, June 8 with a welcome reception, put a spotlight on the successful growth trajectory experienced by Cosen in last few years. At event, the manufacturer featured a range of cutting solutions, including manual, semi-automatic and automatic models.

Monday and Tuesday of the event were dedicated sales training for dealers and salespeople who were attending the event from all across North America, with some coming from as far as Germany and Hungary. Monday consisted of classroom portions, with presentations and overviews of both current Cosen products, as well as new products, technologies, and integration, which Cosen’s officials believe will help steer it to new heights in the coming years.

This deep dive into Cosen’s products, and its departments, is very important. Peterson said, “We want to make sure that the salespeople had the resources and knowledge to effectively go to a customer and say: ‘This is Cosen. This is their goal. This is their mission. This is the product that’s going to be able to help you achieve your goal and your mission. Let us be a part of that story.’”

On Tuesday of the event, the open house portion took place, with all attendees gathering at the North American headquarters for a full day of close-up, hands-on action. Peterson pointed out that attendees were able to operate the saws, see them cut, and ask questions that will help salespeople better assess a customer’s applications in order to provide the product that will be the best solution for their needs.

Cosen had seven saws on demo, consisting of some of its most popular models, as well as recently released new products.

Also included were some of the latest technologies from Cosen for material handling, machine diagnostic and blade health tracking, as well as vendors from two partner companies, MK Morse (band saw blades), and Ferh (material handling systems), presenting their solutions.

Cosen showcased the following saws:

• AV-2026NC– Fully Automatic Tilt-Frame Fabrication Production Saw
• NC-510MG– Fully Automatic Mitering Scissor Fabrication Production Saw
• C-260NC– Fully Automatic Scissor-style Production Saws
• G320– Fully Automatic Dual Column Production Saw + New ALS200 Bar Loading System + Mechalogix monitoring software
• SC-350– Semi-Automatic Circular Cold Saw
• SH-500M– Semi-Automatic Mitering Scissor Band Saw
• SH-8056 – Semi-Automatic Dual Column Billet Saw

Wednesday and Thursday of the training and open house event was dedicated to service, with sales and service technicians in attendance. Among the training topics was coverage regarding common issues that occur after heavy wear on the saw and how to resolve them, and maintenance and troubleshooting best practices.

For Casey Janes, president, of JPS International, Inc., based in Orange County, Calif., the Cosen Saws open house facilitated valuable networking and hands-on equipment demonstrations. He added the ability to receive hands-on education and training on the machinery, as well as meeting with the service department, is important from a distributor standpoint. “Anyone that is going to recommend or sell machinery needs to attend these types of events,” Janes said.

Janes said that such events are also crucial in fostering strong industry relationships. “I saw partners from all sides of the country,” he said. “That is awesome, as well as being able to meet with the [Cosen] team.”

JPS International, which specializes in structural steel machinery, automation, and software solutions, has maintained a nearly 20-year partnership with Cosen Saws, Janes noted, starting with his father, Peter Janes. “We help streamline people’s shops where we take a look at their workflow and reduce man hours, which is the biggest cost savings for our clients,” Janes said. “Cosen aligns really well with our values in terms of service, support and technology.”

Service after the sale is a major part of what makes Cosen Saws “what we are,” according to a press release. With a dedicated Cosen service team, local dealer technicians, as well as independent service contractors, Cosen has built a national service network that keeps customers up and running.

“Service is really big for us,” Peterson said. “The machine is not going to do much good if you don’t have somebody come in and make sure that it stays up running. We still have machines in the field that have been running for 20 plus years. That’s how much dedication we put into our service.”

Regarding the momentum the training and open house set in motion, Peterson concluded, “I think people left knowing that they were going to be put in a much better position, and that Cosen was going to be even more on the rise and even more improved moving forward based on the conversations that we had.”

“The event was a great success and I walked away excited to talk about the event,” Janes said. “I am excited for FABTECH and to see what they [Cosen Saws] have there.”

The Road Ahead and FABTECH 2025

The expansion of Cosen in North America includes a growing network of more than 200 plus dealers, and 30 regional sales reps and direct salespeople who have shared the facts regarding the reliability and affordability of the manufacturer’s band saws. In the last few years, Cosen has increased its sales and market share in North America; in 2021 Cosen Saws was a less than $13 million company; today it is close to a $20 million company.

Cosen has a diverse range of customers such as schools, small manufacturers, job shops and maintenance shops; all the way up to large steel service centers — and everything in between, Peterson noted. “So, anything that ranges from 8” all the way to 80”— it just depends on what they are cutting.”

The manufacturer’s product line includes band saws for use in utility/tool rooms; horizontal and vertical fabrication; production; structural/billet, and plate saw. The cutting solutions are well suited to companies involved in sectors such as construction, automotive, transportation, wind power generation and more.

The team at Cosen is riding the momentum of the training and open house event into the rest of the year. Up next for Cosen Saws is FABTECH 2025, being held Sept. 8-11 at Chicago’s McCormick Place. The company will be Booth A-2908 displaying its tried and true product line of band saws, as well as a new dual mitering saw, and material handling solutions.

The new dual mitering saw is a result of customer feedback, where customers were in search of a 13″ round. 9.8″-x-20.4″ capacity saw that could dual miter within a favorable price range. The saw, the SH-520DM, sells for $24,895. “Cosen has been very excited to introduce new integration because there’s not much you can do to enhance a band saw itself,” Peterson said. “The technology, as it is, and the design of a band saw, has been the same for the past 100 years. Our standpoint is: What can we do in terms of integration to apply new things to the saw to make the operator and the production more efficient?”

Peterson noted that there are new, exciting fabrication specific models that are coming to the Cosen product lineup. The products will not be at FABTECH but Cosen will share information about the products at the show.

Cosen anticipates a big push from FABTECH and finishing the year strong. Cosen’s North American operations account for 50% of the manufacturer’s worldwide business. The North American headquarters in Charlotte is home to a service team and is fully stocked with parts for its band saws. (There are also warehouses located in Fresno, Calif., Montreal, Quebec; and Queretaro, Mexico. Family-owned Cosen Saws was founded in 1976; its global headquarters is located in Hsinchu, Taiwan.)

“Stock is a huge thing,” Peterson said. Even though the band saws are still manufactured in Taiwan, one way to deal with tariffs so that customers aren’t affected is an inventory of 200-to-300 machines in stock across Cosen’s warehouses in North America.

To be expected, as Cosen has been selling saws this year and lowering its inventory, the company has taken proactive steps to hold the line on costs for its customers. The North American team has reached an agreement with the factory in Taiwan that each group will absorb the increased tariff costs to ensure customers receive the products they need at an attractive price. “Because of that, we’re still able to bring in more stock, and keep our warehouses full for the customers when they need the machines,” Peterson said. “We’re able to do a quick turnaround and provide them that solution.”

Given that Cosen is a family-owned business, company officials want customers to feel that they are part of the family. “The last thing we want to do is go to a family member and say, ‘by the way, you need to pay more,’” Peterson said. “We are going to take care of you, make sure you’re comfortable, and have the solutions you need.”

For complete details on Cosen Saws, visit www.cosensaws.com.

A Legacy of Partnership: Two Decades Strong

The long relationship between JPS International Inc. and Cosen Saws North America is built on trust and consistent, dependable performing machines. JPS International confidently distributes Cosen’s band saw systems to its customers, knowing they can depend on the excellent service track record and network of qualified service technicians that Cosen provides.

JPS International was among the attendees at Cosen’s training and open house event in June, which was held in Charlotte, N.C. One thing that stood out the most during the event was the energy — everyone in the room was focused on building, learning, and moving forward.

Casey Janes, president of JPS International, said the partnership with Cosen aligns closely with his company’s values, particularly in regard to a technology perspective because Cosen’s machinery is well-engineered, delivering high-quality performance and results. All this while maintaining a competitive price point.

 Growing with Cosen Saws

JPS International has expanded its offerings with a focus on Cosen’s horizontal dual column saws, including the SH-510LDM, SH-710LDM, and SH-1100LDM — and for select applications — vertical solutions as well. The machines are known for durability, performance, and consistency across high-production environments.

Janes appreciates how the Cosen team continues to develop and push new innovations. “We’re constantly looking at ways to improve material handling flow, as well as how we can help clients track material and make their jobs easier with the latest software technologies,” he said. “I think Cosen makes things as easy as possible for the clients to integrate [products] into their current workflows, as well as making the training process as easy as possible with online videos, etc.”