Blue Giant Corporate Website Now Multilingual
Blue Giant Equipment Corporation (Brampton, ON) has launched French– and Spanish-language versions of its corporate website.
“A multilingual website is practically a necessity for businesses and organizations that have an international market,” says Jeff Miller, Blue Giant’s vice president of sales and marketing. “We have a strong customer base in French-speaking sections of North America and Europe, and we’re expanding at a rapid rate in Latin America. Translating our corporate site into French and Spanish helps deepen these business relationships. ”
To meet global demand for increased loading dock productivity, Blue Giant established joint manufacturing ventures in Mexico and Asia, and developed strategic partnerships to facilitate international supply. The company marketing team quickly determined the benefit of having important online information – product descriptions, technical support documents, and branding messages – translated for these overseas partners.
Steve Greco, director of international sales, confirmed that Blue Giant intends to offer the company website in additional languages in the future. “World class, worldwide is what we promise. Making our site multilingual is an excellent way of spreading that message.”
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